Social Business Ecosystem

The social ecosystem, taken as a whole, provides three fundamental opportunities for understanding and leveraging the behaviors associated with collaborative interaction. These opportunities—the social graph, social applications, and social platforms.

 The social graph—the connective elements that link profiles   and indicate activities through status updates and the like—provide a framework for understanding who is related to whom, who is influential, where to look for potential advocates, and what is happening right now. This is important for participants: The social graph and the applications that rely on it facilitate friending, for example, and the sharing of content and experiences throughout a social network.

Social applications—extensions to the core capabilities of the social platforms and software services that support social networks—provide the additional, specific functionality that makes the larger community and platforms useful to individual participants. The Aircel voicemail application and Slide’s Top Friends application that extend the functionality of Facebook are examples of social applications. Social applications enable the extension of relationships between a brand, product, or service to the individual level by providing very specific, member-selected functionality. 

Social platforms—built around passions, lifestyles, and causes or similar higher callings—provide the gathering points for individuals interested in socializing and collaboration in pursuit of the specific activities they enjoy together. These communities, support forums, and related social platforms are all places where your business or organization can participate and add value (including by direct sponsorship of the social space itself) as is the case with Powered’s customer communities built for Kodak, HP, Radio Shack, and iVillage or any of the developer’s communities built on the Jive or Lithium platforms.

You Are What You Post

 Curation, which was touched on previously, is often presented in the context of content, rating a photo or commenting on or scoring an article. As briefl y noted, curation also occurs between community participants: In the context of the community participants, curation occurs between members with regard to contributions and behav- ior. Members are voted up and down or otherwise ranked according to the relative value of the quality of their contributions and impact or value of their participation as

The New Role: Social Interactions

The “social” in “Social Web” implies more than technology, more than the networks where people post photos and review books: It’s less about the “what” and more about “how, why, and among whom” that distinguishes the Social Web from earlier, transactional online technologies. The term “social” refers to the ways in which people connect—friends, requiring a two-way acknowledgement of a relationship are different than more casually associated followers, for example. The term “social” also provides insight into why they are connecting—perhaps to learn something, to share an experience, or to collaborate on a project. As such, a great place to start learning about the Social Web and its connection to business is with the basic relationships that are created between participants in social networks and social applications, and to then look at the types of interactions between them that follow. It is the relationships and interactions between participants that connect community members and define the social graph, a term of art that means simply who you are (e.g., your profile), who you are connected to (e.g., your friends or followers), and what you are doing (e.g., status updates). The social graph is to building relationships what ordinary links between websites are to building an information network: They define the social connections. Without the social graph—without the profiles and friends, followers, and similar relations that form between them—online social communities are reduced to task-oriented, self-serve utilities much as a basic website or shopping catalog might present itself.

Link Building

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Some Basics of Social Media Marketing

Facebook 
A fan page is for your company Facebook page; a profile page is for your personal page. Remember the difference, or Facebook will shut your page down. That would be a major “fail.”...........

Social media marketing

Social media marketing refers to the process of gaining website traffic or attention through social media sites.

Social media marketing programs usually center on efforts to create content that attracts attention and encourages readers to share it with their social networks. A corporate message spreads from user to user and presumably resonates because it appears to come from a trusted, third-party source, as opposed to the brand or company itself. Hence, this form of marketing is driven by word-of-mouth, meaning it results in earned media rather than paid media.